Founder & Creator
Quickly after graduating from cosmetology school and earning her license, Diana discovered her passion and talent as a colorist. For the next 30 years as a salon owner and color specialist, Diana delighted her clients with knockout blondes.
Diana's holistic approach with her clients' haircare routine kept her on the lookout for the highest performing products while her business-sense had her searching for product lines that were not being diverted to Amazon or being sold at big box retailers.
In the end, it was the combination of the need for a high performance product line and a desire to help stylists and salon owners, which drove Diana to create Virgo de Novo Professional Haircare.
President & Diana's Husband
With a background in technology and technology sales, Steve had no idea what he was getting into when deciding to start the company. But Steve jumped in fearlessly with both feet and has quickly come to appreciate the world of hair salons and professional stylists.
Steve loves helping salon owners and stylists build a better business and a better life by using and selling a brand with a level of exclusivity that is difficult to find these days. As you can tell, Steve himself has no need for the Virgo de Novo products, but if you are a stylist or salon owner, he can tell you all of the benefits of a partnership with Virgo de Novo Professional Haircare.
Steve is also a partner in Packaging On Demand, the contract manufacturing firm that makes the Virgo de Novo products, which is located in San Clemente, California.