Toning Products

Be Bold, Be Beautiful, and Own Your Tone!

Banish Brassy Yellow and Orange Tones, and let your hair radiate brilliance every single day.

Illuminate your locks and unleash your true vibrancy. It's time to take control and rock your perfect hue.

Our strategy is straightforward: empower you to choose the precise toning product strength you desire, and provide it in either shampoo or conditioning form.

Toning Products to Match Your Toning Needs

Purple

attacks yellow tones

Dark Purple

eliminates dark yellow tones

Extra Dark Purple

darkest yellow tones destroyed

Blue

crushes orange tones

Dark Blue

makes dark orange tones disappear

Extra Dark Blue

darkest orange tones no more

Toning Products

True Tone Purple Toning Shampoo

True Tone Purple Toning Shampoo
from $8.00
from $8.00
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True Tone Dark Purple Toning Shampoo

True Tone Dark Purple Toning Shampoo
from $8.00
from $8.00
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True Tone Extra Dark Purple Toning Shampoo

True Tone Extra Dark Purple Toning Shampoo
from $8.00
from $8.00
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True Tone Blue Toning Shampoo

True Tone Blue Toning Shampoo
from $8.00
from $8.00
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True Tone Dark Blue Toning Shampoo

True Tone Dark Blue Toning Shampoo
from $8.00
from $8.00
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True Tone Extra Dark Blue Toning Shampoo

True Tone Extra Dark Blue Toning Shampoo
from $8.00
from $8.00
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Purple Toning Hair Masque

Purple Toning Hair Masque
from $6.00
from $6.00
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Dark Purple Toning Hair Masque

Dark Purple Toning Hair Masque
from $6.00
from $6.00
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Blue Toning Hair Masque

Blue Toning Hair Masque
from $6.00
from $6.00
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Dark Blue Toning Hair Masque

Dark Blue Toning Hair Masque
from $6.00
from $6.00
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Drench Moisturizing Shampoo serves as the basis for our toning shampoos.

Pick the toning shampoo that best matches your toning needs.

Purple for yellow tones, Dark Purple for dark yellow tones, Extra Dark Purple for the darkest yellow tones.

Blue for orange tones, Dark Blue for dark orange tones, Extra Dark Blue for the darkest orange tones.

Drench Moisturizing Shampoo serves as the basis for our toning shampoos.

Pick the toning shampoo that best matches your toning needs.

Purple for yellow tones, Dark Purple for dark yellow tones, Extra Dark Purple for the darkest yellow tones.

Blue for orange tones, Dark Blue for dark orange tones, Extra Dark Blue for the darkest orange tones.

Toning Shampoos that will not dry out your hair!

Moisture

Indulge in fantastic toning without drying with our toning shampoos, formulated from the incredible Drench Moisturizing Shampoo formula.

Softness

Experience incredible toning and ultimate conditioning with our toning masques, crafted from the bestselling Revive Hair Masque formula.