Our Brand Story
In the world of professional haircare, there are many options to choose from, but listen to the story of our brand and you'll understand why you need to give it a try.
Our company was founded by a woman who spent over 30 years in the hair industry as a salon owner and color professional. Diana Bernard's passion for hair began at a young age, and she quickly discovered her gift with color.
Softness
After years of working with different hair products on the market, she realized that none of them truly met her clients' needs. She became determined to create a line of salon professional hair products that was not only effective but also safe for all hair types. With this vision in mind, she began researching and developing the perfect formula for her own brand.
She tested and perfected the products in her salon, making sure that they met her high standards before launching them to the public. Her attention to detail paid off, as her products quickly gained a following among hair professionals and clients alike. Our brand's reputation for quality, performance, and safety soon spread, and we became the line of choice for salon suite owners that are looking for a simple high performance line that will bring soft, shiny hair to their clients.
Shine
Diana's dedication to her craft is reflected in every bottle of our hair products. Each formula is carefully crafted with the finest ingredients, ensuring that your hair gets the nourishment it deserves. Whether you're looking for a shampoo that cleanses and hydrates or a conditioner that smooths and detangles, our products have got you covered.