The longer a toning shampoo is left on the hair, the dryer the hair becomes. Leave a toning shampoo in for 20-minutes and the tone may come out great, but the amount of drying that occurs will result in dull, brittle hair. No fun.
When Virgo de Novo decided to add toning shampoos to our line, we were determined to stay true to our mission of delivering virgin soft hair. After an incredible amount of research, development, and collaboration with leading cosmetic chemists, we found the answer. And thus was born, our True Tone collection of Purple and Blue Toning Shampoos!
You will notice the difference.