Which Virgo de Novo Purple Shampoo was used on this gorgeous color by @blownawayby_kimberly?
Was it our original Purple Shampoo, our best selling Dark Purple Shampoo, or our Extra Dark Purple Shampoo?
Yep, we have three different purple shampoos that are helping stylists like @blownawayby_kimberly deliver incredible colors to their clients and allowing their clients to maintain that 'just left the salon' look between appointments.
For this particular color, @blownawayby_kimberly chose Virgo de Novo's Dark Purple Shampoo.
This formula is rich in vegan pigments as is all our toning shampoos. Our toning shampoo’s are based off our best selling Drench Shampoo that moisturizes, hydrates and nourishes dry, chemically treated hair.
Don't be afraid of the dark! Our True Tone Dark Purple Shampoo is the most popular of our toning shampoos.
What Stylists are saying (and doing)... 
Not Sure Which Toning Shampoo or Masque is right for your hair?
No worries. Let's get you started with a toning kit where you can pick from a few different products.
With this package, you choose 3 of our 2 oz toning shampoos and 2 of our 1/2 oz toning masque products. Pick the set that you feel is most likely to meet your toning needs and experiment a little. Once you've found the right set, come on back and purchase an 8 oz or 32 oz bottle.
How do our Purple Shampoos compare?
Check it our for yourself by viewing a few of our Instagram reels. Click on the image below to view the reel.
Side by side comparison of Purple, Dark Purple, and Extra Dark Purple Shampoos (28 seconds).
Purple Shampoo comparison with Joico and Pravana (35 seconds).
Comparison with Fanola (30 seconds).
Learn More About Virgo de Novo Professional Haircare
Store for Consumers
Store for Professionals
No worries. Let's get you started with a toning kit where you can pick from a few different products.
With this package, you choose 3 of our 2 oz toning shampoos and 2 of our 1/2 oz toning masque products. Pick the set that you feel is most likely to meet your toning needs and experiment a little. Once you've found the right set, come on back and purchase an 8 oz or 32 oz bottle.
Side by side comparison of Purple, Dark Purple, and Extra Dark Purple Shampoos (28 seconds).
Purple Shampoo comparison with Joico and Pravana (35 seconds).
Comparison with Fanola (30 seconds).
Store for Consumers
Store for Professionals