Which Virgo de Novo Purple Shampoo was used on this gorgeous color by @blownawayby_kimberly?

Was it our original Purple Shampoo, our best selling Dark Purple Shampoo, or our Extra Dark Purple Shampoo?

Yep, we have three different purple shampoos that are helping stylists like @blownawayby_kimberly deliver incredible colors to their clients and allowing their clients to maintain that 'just left the salon' look between appointments.

For this particular color, @blownawayby_kimberly chose Virgo de Novo's Dark Purple Shampoo.

The formula for this richly pigmented shampoo, like all of our toning shampoos, is based on Drench Moisturizing Shampoo so it will not dry out your hair.

Don't be afraid of the dark! Our True Tone Dark Purple Shampoo is the most popular of our toning shampoos.

You will not find a more richly pigmented purple shampoo than our True Tone Extra Dark Purple Shampoo.

What Stylists are saying (and doing)...

kayleesmileyhair

Purple Shampoo

hairbybritnee

Dark Purple Shampoo

hairby_emmyg

Extra Dark Purple Shampoo

hair_by_wendy

Purple Shampoo

hairbynikkigilbert

Dark Purple Shampoo

hairby_emmyg

Blue Shampoo

hairby.ambermarie

Dark Blue Shampoo

blownawayby_kimberly

Dark Purple Shampoo

hairby.ambermarie

Blue Shampoo

mariaaavakyan

Purple Shampoo

_watchmepaint

Dark Purple Shampoo

capecodhairgirl

Purple Shampoo

Not Sure Which Toning Shampoo or Masque is right for your hair?

No worries. Let's get you started with a toning kit where you can pick from a few different products.

With this package, you choose 3 of our 2 oz toning shampoos and 2 of our 1/2 oz toning masque products. Pick the set that you feel is most likely to meet your toning needs and experiment a little. Once you've found the right set, use a coupon code that comes with this package to receive a 25% discount on your first order of full sized products.

How do our Purple Shampoos compare?

Check it our for yourself by viewing a few of our Instagram reels. Click on the image below to view the reel.

Side by side comparison of Purple, Dark Purple, and Extra Dark Purple Shampoos (28 seconds).

Purple Shampoo comparison with Joico and Pravana (35 seconds).

Comparison with Fanola (30 seconds).

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