Be Bold, Be Beautiful, and Own Your Tone!

Banish Brassy Yellow and Orange Tones, and let your hair radiate brilliance every single day.

Illuminate your locks and unleash your true vibrancy. It's time to take control and rock your perfect hue.

Our strategy is straightforward: empower you to choose the precise toning product strength you desire, and provide it in either shampoo or conditioning form.

Toning Products

Toning Products

Purple Toning Shampoo

True Tone Purple Toning Shampoo
from $8.00
from $8.00
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Dark Purple Shampoo

True Tone Dark Purple Toning Shampoo
from $8.00
from $8.00
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Extra Dark Purple Shampoo

True Tone Extra Dark Purple Toning Shampoo
from $8.00
from $8.00
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True Tone Blue Shampoo

True Tone Blue Toning Shampoo
from $8.00
from $8.00
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True Tone Dark Blue Shampoo

True Tone Dark Blue Toning Shampoo
from $8.00
from $8.00
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Extra Dark Blue Shampoo

True Tone Extra Dark Blue Toning Shampoo
from $8.00
from $8.00
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Hair Toning Masque

Purple Toning Hair Masque
from $6.00
from $6.00
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Dark Purple Toning Hair Masque - Purple Hair Mask

Dark Purple Toning Hair Masque
from $6.00
from $6.00
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Blue Toning Hair Mask - Professional Blonde Hair Care

Blue Toning Hair Masque
from $6.00
from $6.00
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Dark Blue Hair Mask - Anti-Brass Hair Mask

Dark Blue Toning Hair Masque
from $6.00
from $6.00
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Toning Products to Match Your Toning Needs

Purple

attacks yellow tones

Dark Purple

eliminates dark yellow tones

Extra Dark Purple

darkest yellow tones destroyed

Blue

crushes orange tones

Dark Blue

makes dark orange tones disappear

Extra Dark Blue

darkest orange tones no more

Join our family! Tag us & mention the products you love @virgodenovo.

@elainecavadahair

@meltedbymadib

@shearbeautybytaylor

@elainecavadahair

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@hairbyykristen

@kayleesmileyhair

@hair_by_wendy

Drench Moisturizing Shampoo serves as the basis for our toning shampoos.

Pick the toning shampoo that best matches your toning needs.

Purple for yellow tones, Dark Purple for dark yellow tones, Extra Dark Purple for the darkest yellow tones.

Blue for orange tones, Dark Blue for dark orange tones, Extra Dark Blue for the darkest orange tones.

Drench Moisturizing Shampoo serves as the basis for our toning shampoos.

Pick the toning shampoo that best matches your toning needs.

Purple for yellow tones, Dark Purple for dark yellow tones, Extra Dark Purple for the darkest yellow tones.

Blue for orange tones, Dark Blue for dark orange tones, Extra Dark Blue for the darkest orange tones.

Toning Shampoos that will not dry out your hair!

Moisture

Indulge in fantastic toning without drying with our toning shampoos, formulated from the incredible Drench Moisturizing Shampoo formula.

Softness

Experience incredible toning and ultimate conditioning with our toning masques, crafted from the bestselling Revive Hair Masque formula.