Swell Volumizing Shampoo - 8 oz bottle
Swell Volumizing Shampoo
Swell Volumizing Shampoo - 16 oz bottle
Swell Volumizing Shampoo - 32 oz bottle
Swell Volumizing Shampoo - 2 oz bottle

Swell Volumizing Shampoo

$18.00
$18.00
Sold Out

Our bodifying shampoo formula gently yet thoroughly cleanses even delicate and over-stressed hair, leaving it nourished, resilient and weightlessly plumped.

• sulfate-free, sodium-chloride-free
• color-loving pH 5.0-5.4

IDEAL FOR: thin, fine or color-treated hair.

Size: 8 oz

Why will Swell Volumizing Shampoo top your list for best volumizing shampoo with just one use?

Thanks to its pH of 5.0-5.4 and high antioxidant content, Swell Volumizing Shampoo provides a color-protecting and hydrating light cleanse that adds noticeable bounce, body and fullness to even fine hair.

Our weightless vegan formula is also free of sulfates and sodium chloride, making it optimal for color-treated hair and hair extensions in need of a volume boost.

Plus, this professional volumizing shampoo is rich in panthenol and protein to restore resilience, boost shine and strengthen the hair shaft as it cleanses.

What Swell Volumizing Shampoo has:

  • Panthenol: This nourishing humectant weightlessly coats the hair surface, sealing in moisture to improve tensile strength and enhance gloss and shine.
  • Apple and Pomegranate Extracts: An antioxidant-rich super tonic, these extracts combine to improve overall hair and scalp health, helping to fortify follicles as they promote circulation and scavenge free radicals.
  • Kale, Carrot and Lemon Proteins: This powerful complex of plant proteins nourishes and moisturizes hair, strengthening its natural barrier function and fortifying hair to reduce breakage and improve elasticity and hair health.
  • Olive and Raspberry Seed Oils: Rich in fatty acids, vitamins A, E and B, and biotin, these lightweight hair-loving oils condition and hydrate both hair and scalp, helping to tame frizz and combat flaking and hair fall. They also offer antioxidant benefits, protecting hair from environmental damage as they reinforce the hair shaft.
  • Low pH: The 5.0-5.4 pH level of this formula helps maintain hair’s natural acidity, which is essential for keeping the cuticle sealed and reducing color fade. This also prevents frizz and dryness for hair that’s smoother, shinier and more vibrant.

What Swell Volumizing Shampoo doesn't have:

  • Sulfates: Sulfates can be harsh on hair, stripping natural oils and causing color to fade. Our sulfate-free shampoo formulas cleanse gently yet thoroughly, leaving hair soft and color vibrant.
  • Sodium Chloride: Sodium chloride (salt) can be abrasive and dehydrating, especially to color-treated or processed hair. By removing sodium chloride, Swell Volumizing Shampoo is an ideal color-safe shampoo that provides a gentle cleanse without damaging hair.
  • Animal-tested or Animal-derived Ingredients: Swell Volumizing Shampoo is a cruelty-free and vegan shampoo formula. Virgo de Novo Professional Hair Care only uses ethically-sourced ingredients and never those that are tested on animals.

Water (Aqua), Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-150 Pentaeythrityl Tetrastearate, Panthenol, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Rubus Idaeus (Raspberry) Extract, Pyrus Malus (Apple) Extract, Punica Granatum (Pomegranate) Extract, Olea Europaea (Olive) Fruit Oil, Glycerin, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Acrylamidopropyltrimonium Chloride/Acrylamide Copolymer, Amodimethicone, Glycol Distearate, Laureth-4, PEG-6 Caprylic/Capric Glycerides, Tetrasodium EDTA, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum).

Gently wash away impurities from your hair as you wash in body, shine and volume.

• Saturate hair with water.
• Apply Swell Volumizing Shampoo. Distribute throughout hair, adding more product as needed.
• Work into lather, massaging from the scalp all the way down to the ends.
• Rinse thoroughly. Repeat if desired.

For optimal bodifying results, follow with Swell Volumizing Conditioner.

Professional hair care tip: Sulfate-free shampoos generally produce less suds and lather than products that contain sulfates. For more lather, add more water once the product is in your hair and massage through hair again.

Swell Moisturizing Shampoo is paradise for your senses as well as your hair. Our signature Heaven's Trail fragrance is seductive yet fresh, combining floral, warm and citrus accords in perfect harmony to enchant you with each shampoo.

Blooming notes: YLANG YLANG, TUBEROSE, WHITE MUSK, PINK PEONY, JASMINE, AMARYLLIS, PEONY

Lingering notes: VANILLA, HONEYSUCKLE, ALMOND BLOSSOM, MIMOSA, AMBRETTE, CLEMENTINE

Is Swell Volumizing Shampoo suitable for all hair types

Yes, Swell Volumizing Shampoo works for all hair types in need of volume, including color-treated, processed, and delicate hair. Its volumizing and light cleansing properties are especially well suited finer, thinner hair textures.

Can I use this shampoo for color-treated hair

Absolutely! Like all Virgo de Novo professional hair care products, Swell Volumizing Shampoo was created with color-treated hair firmly in mind. Its light cleansing formula helps preserve color with weightless hydration, helping to prevent fading as it enhances body and shine.

How often should I use this volumizing shampoo?

You can use Swell Volumizing Shampoo every time you wash your hair. It can be followed with Swell Volumizing Conditioner for best volumizing results, or by Dew Light Leave-In Conditioner for added smoothness and frizz control without weight.

Why is it important that a volumizing shampoo is sulfate-free and sodium-chloride-free?

Sulfates and sodium chloride (salt) can be harsh and dehydrating to hair, stripping away essential moisture and leading to dryness and damage. Swell Volumizing Shampoo is free from these ingredients, ensuring a light and gentle cleanse that helps restore and preserve hydration and color vibrancy.

Is olive oil good for even thin or fine hair?

Olive oil is super nourishing and strengthening yet light enough for even fine and delicate hair. It also helps improve scalp circulation, which in turn can reduce hair fall and promote regrowth, while its high antioxidant content protects from sun and environmental damage.

How does the pH level of Swell Volumizing Shampoo benefit my hair?

The low 5.0-5.4 pH of this gentle volumizing shampoo helps to keep the hair cuticle sealed, which in turn maintains moisture, eases frizz, and protects the longevity of hair color.

Can this shampoo help with flat yet flyaway hair?

Yes, the unique formula and low pH level of this volumizing shampoo help to plump the hair strand with weightless moisture as well as smoothing the cuticle. This not only gives hair a more voluminous feel, but also helps reduce frizz and flyaways.

Is this a cruelty-free and vegan shampoo?

Yes, Swell Volumizing Shampoo is both vegan and cruelty-free. It contains no animal-derived ingredients, and, like all Virgo de Novo professional hair care products, it is never tested on animals.

Who doesn't want hair with volume and body? At Virgo de Novo, we understand how desirable lush, full hair is, as well as how challenging it can be to achieve. So much so that we developed an entire professional hair care collection to help you get that luscious volume as well as safeguard your hair color and overall hair health.

Our VOLUMIZING shampoos, conditioners, and styling products are formulated with a proprietary blend of weightless, strengthening nutrients and botanicals that add noticeable volume to hair but also fortify and replenish each strand at the same time.

After all, hair can't achieve maximum volume until it is in its healthiest state.

Made by a professional for professionals, Virgo de Novo shampoos provide a next-level cleanse, developed to refresh hair and scalp and rinse clean without compromising your natural moisture, or your beautiful color.

All of our shampoos are not only free of sulfates and sodium chloride – two common ingredients that can strip hair of both color and moisture. We also formulate our gentle hair cleansing shampoos with hair healthy ingredients like plant-based proteins, botanical extracts, and antioxidant-rich oils that fortify hair, improve elasticity, and enhance shine as they clean.

However, the color-loving key to Virgo de Novo shampoos lies in our pH levels of 4.6-5.5, which ensure that the hair cuticle remains closed, preserving color, reducing frizz, and locking in that essential hydration our incredible formulas just infused. And our fabulous scents don’t hurt either…