The More You NOVO

Refer to our informative and educational blog for deep dives into healthy hair care, product ingredients and formulations, expert color maintenance and styling tips, and more.

hair wrapped in clear molecules

Rinse-Out or Leave-In Hair Conditioner? YES!

Should you use rinse-out or leave-in hair conditioner? YES! Proper, regular conditioning is critical to hair health. Here's why both could be the hair conditioner for you.
Close up of brunette hair with volume and body

5 Simple Tips to Give Hair Volume

Adding volume to your hair is easier than you might think. Our simple tips put hair with more volume and body within reach.
close up of platinum blonde and lavender hair

How the Best Toning Shampoos and Conditioners Work

Blue and purple toning shampoos and conditioners have many benefits when done right - and some pitfalls when they aren't. Learn how Virgo de Novo's healthy, multi-level approach reinvented post-color...
strands of healthy virgin hair in different colors

What Is Virgin Hair?

"Virgin hair" is the inspiration behind Virgo de Novo and the standard of hair health that our professional hair care products strive to achieve. But hair doesn't have to be...