The More You NOVO

Refer to our informative and educational blog for deep dives into healthy hair care, product ingredients and formulations, expert color maintenance and styling tips, and more.

Woman with beautiful hair and images of blue and dark blue toning foam

The New Standard in Toning: Blue & Dark Blue Toning Foams by Virgo de Novo Professional Haircare

The New Standard in Toning: Blue & Dark Blue Toning Foams by Virgo de Novo Professional Haircare Unwanted orange and brassy tones are one of the most common challenges with... Read More
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shiny healthy strong hair in a knot style

What Makes the Best Moisturizing Shampoo and Conditioner?

Know what to look for in the best moisturizing shampoo and conditioner for your dry, dehydrated hair. Spoiler: it's ours!
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close up of healthy cool toned blonde hair

How Often Should You Use Purple Shampoo?

Can you overuse purple shampoo? As with most things, moderation is key! Learn more about purple shampoo use and how to get the most from purple toning hair care.
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icy toned highlighted bronde hair

Stylist POV: Blue Toning Shampoo

Find out how our stylist-created blue toning shampoos work, what makes them different, and which one is right for you.
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close up of healthy brunette hair

Will a Hair Masque REVIVE My Hair’s Moisture?

Whether you spell it hair mask or hair masque, here's why a deep conditioning treatment should be part of every healthy hair care regimen.
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hair wrapped in clear molecules

Rinse-Out or Leave-In Hair Conditioner? YES!

Should you use rinse-out or leave-in hair conditioner? YES! Proper, regular conditioning is critical to hair health. Here's why both could be the hair conditioner for you.
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Close up of brunette hair with volume and body

5 Simple Tips to Give Hair Volume

Adding volume to your hair is easier than you might think. Our simple tips put hair with more volume and body within reach.
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close up of platinum blonde and lavender hair

How the Best Toning Shampoos and Conditioners Work

Blue and purple toning shampoos and conditioners have many benefits when done right - and some pitfalls when they aren't. Learn how Virgo de Novo's healthy, multi-level approach reinvented post-color...
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strands of healthy virgin hair in different colors

What Is Virgin Hair?

"Virgin hair" is the inspiration behind Virgo de Novo and the standard of hair health that our professional hair care products strive to achieve. But hair doesn't have to be...
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Healthy Hair Shampoos

Healthy Hair Shampoos

Healthy Hair Conditioners

Healthy Hair Conditioners

Leave-In Hair Conditioner Products

Leave-In Hair Conditioner Products

Volumizing Hair Products

Volumizing Hair Products