How Often Should You Use Purple Shampoo?
Can you overuse purple shampoo? As with most things, moderation is key! Learn more about purple shampoo use and how to get the most from purple toning hair care.
The More You NOVO
Refer to our informative and educational blog for deep dives into healthy hair care, product ingredients and formulations, expert color maintenance and styling tips, and more.
Stylist POV: Blue Toning Shampoo
Find out how our stylist-created blue toning shampoos work, what makes them different, and which one is right for you.
Will a Hair Masque REVIVE My Hair’s Moisture?
Whether you spell it hair mask or hair masque, here's why a deep conditioning treatment should be part of every healthy hair care regimen.
Rinse-Out or Leave-In Hair Conditioner? YES!
Should you use rinse-out or leave-in hair conditioner? YES! Proper, regular conditioning is critical to hair health. Here's why both could be the hair conditioner for you.
5 Simple Tips to Give Hair Volume
Adding volume to your hair is easier than you might think. Our simple tips put hair with more volume and body within reach.
How the Best Toning Shampoos and Conditioners Work
Blue and purple toning shampoos and conditioners have many benefits when done right - and some pitfalls when they aren't. Learn how Virgo de Novo's healthy, multi-level approach reinvented post-color...
What Is Virgin Hair?
"Virgin hair" is the inspiration behind Virgo de Novo and the standard of hair health that our professional hair care products strive to achieve. But hair doesn't have to be...
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