True Tone Purple Toning Styling Foam

Do you love a luxurious styling foam to add body, shine and flexible hold? What about a leave-in product that neutralizes unwanted brassy tones?

With TRUE TONE Toning Styling Foam, you can have both in one incredible hair-healthy formula.

Whether you want to eliminate harsh yellow tones or add depth and dimension to your color as you style, our Purple and Dark Purple Toning Styling Foams deliver instant visible toning results combined with the volume and flexible hold of our original Lift Styling Foam.

Plus, since it's alcohol-free and non-drying yet rich in hair-fortifying botanicals, it not only improves hair style and tone, but hair health as well.

What TRUE TONE Purple Toning Styling Foam has:

• Panthenol: This nourishing humectant weightlessly coats the hair surface, sealing in moisture to improve tensile strength and enhance gloss and shine.
  
• Apple, Pomegranate, and Raspberry Extracts: An antioxidant-rich super tonic, these extracts combine to improve overall hair and scalp health, helping to fortify follicles as they promote circulation and scavenge free radicals.
  
• Betaine: This natural amino acid derivative helps moisturize, strengthen, and improve the texture of hair. Betaine attracts and retains water, allowing it to hydrate hair and scalp as well as deter static and frizz.

What TRUE TONE Purple Toning Styling Foam doesn't have:

• Sulfates: Sulfates can be harsh on hair, stripping natural oils and causing color to fade. Even our styling products are sulfate-free formula so you don't have to sacrifice healthy hair for great style.
  
• Isopropyl Alcohol: Typically used as a solvent, this short-chain alcohol dries quickly and can in turn dehydrate hair. Our professional hair care and styling formulas opt for hair-healthy fatty alcohols, which allow ingredients to penetrate the follicle without decreasing moisture content.
  
• Animal-tested or Animal-derived Ingredients: TRUE TONE Purple Styling Foams are vegan and cruelty-free. Virgo de Novo Professional Hair Care only uses ethically-sourced ingredients and never those that are tested on animals.

Ingredients:

Water (Aqua), Cocamidopropyl Betaine, VP/VA Copolymer, Hydroxyethyl Urea, PVP, Myristamidopropyl PG-Dimonium Chloride Phosphate, Panthenol, Punica Granatum (Pomegranate) Extract, Rubus Idaeus (Raspberry) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Glycerin, Polysorbate 20, Polyquaternium-7, Propylene Glycol, Cetrimonium Chloride, Tetrasodium EDTA, Phenyl Trimethicone, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Trideceth-5, Glycerin, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid, Sodium Hydroxide, Fragrance, Ext. Violet 2 (CI 60730).

Get bountiful body and icy cool tones from the first-ever purple toning styling foam.

Choose Purple to counteract yellow tones, Dark Purple for dark yellow tones.

• Gently shake bottle.
• Dispense 1-2 pumps of foam into palm and rub hands together.
• Work into damp hair, focusing on areas that need toning and fullness.
• Brush or comb through to distribute if desired.
• Blow dry and style as usual.
  

Washes out easily with one shampoo.

Professional hair styling tips:

• Rinse hands after applying to prevent any color transfer. More foam can be added to areas that need more toning.
• To tone while maximizing lift at the crown, add a pump or two of High Altitude Volume Mist into the foam before applying at roots.

TRUE TONE Toning Styling Foams take style, tone and senses to new heights. Featuring a balanced blend of floral, warm and citrus notes, our signature Heaven's Trail fragrance leaves hair smelling seductive yet fresh.

Blooming notes: YLANG YLANG, TUBEROSE, WHITE MUSK, PINK PEONY, JASMINE, AMARYLLIS, PEONY

Lingering notes: VANILLA, HONEYSUCKLE, ALMOND BLOSSOM, MIMOSA, AMBRETTE, CLEMENTINE

What are TRUE TONE Purple Toning Styling Foams?

Our toning styling foams combine all the volumizing styling benefits of our Lift Styling Foam with the purple toning results of our toning shampoos and toning masks.

Who should use TRUE TONE Purple Toning Styling Foams?

Our purple toning styling foams are ideal to provide normal, thin, and fine blonde, bronde or highlighted hair volume and flexible styling control while counteracting yellow tones, leaving hair with added dimension and a cool finish.

These alcohol-free styling foams can provide overall body and toning benefits with light styling control to any hair type.

How do TRUE TONE Purple Toning Styling Foams work to tone hair?

The high-performance purple pigments in this alcohol-free styling foam neutralize yellow and brassy tones in blonde and bronde hair and highlights, leaving color brighter and cooler-toned after application.

Which shade of TRUE TONE Purple Toning Styling Foam should I use?

TRUE TONE Purple Toning Hair Foams are available in two shades/intensity levels. The darker the yellow tones in your hair or highlights, the darker the shade of purple toning styling foam you should choose. Refer to our shade guide for additional guidance.

How do I use purple toning styling foam? Should I use it on wet or dry hair?

Use Purple Toning Styling Foams on clean, damp hair. The dampness in the hair helps evenly distribute the toning foam.

• Shake the bottle gently and dispense 1-2 pumps into palms.
• Rub hands together, and distribute evenly where toning and volume are needed.
• Work in sections from bottom up for thorough application.
• Blow-dry and style as desired, using a round brush for maximum lift and fullness.

How long do the results of your purple toning styling foams last? How often can I use it?

The results of TRUE TONE Purple Toning Styling Foams are immediate and last until the next shampoo.

Our alcohol-free formulas are safe for frequent use. They should be used when your hair needs toning and volumizing results.

Explore our entire range of TRUE TONE purple toning shampoos and conditioners to complete your hair toning regimen.

Will the color come off on fabrics?

TRUE TONE Purple Toning Styling Foam pigments don’t transfer from dry hair and wash out of most fabrics it contacts when wet.

Is TRUE TONE Purple Toning Styling Foam safe for color-treated hair?

Absolutely! This product is color-safe and specifically designed to enhance the appearance of blonde or bronde hair and highlights that exhibit unwanted yellow tones, whether hair is natural or color-treated.

Will your purple toning styling foams leave my hair sticky or crunchy?

Not at all! Our purple toning styling foams are formulated to dry down without stickiness, flaking, residue or stiffness, ensuring hair feels and looks soft, natural and icy cool after use.

Are TRUE TONE Purple Toning Styling Foams cruelty-free and vegan styling products?

Yes, our alcohol-free purple toning styling foams are vegan and cruelty-free. They contain no animal-derived ingredients, and, like all Virgo de Novo professional hair care products, are never tested on animals.