What TRUE TONE Purple Toning Shampoos have:
- Kale, Carrot and Lemon Proteins: This powerful complex of plant proteins nourishes and moisturizes hair, strengthening its natural barrier function and fortifying hair to reduce breakage and improve elasticity and hair health.
- Olive and Sweet Almond Oils: Rich in fatty acids, B vitamins and antioxidants, these hair-loving yet lightweight oils condition and moisturize both hair and scalp, taming frizz and combatting flaking. They also offer exceptional protective benefits, leaving the hair shaft sealed, protected and smooth.
- Low pH: The 4.6-5.0 pH level of this formula helps maintain hair’s natural acidity, which is essential for keeping the cuticle sealed and reducing color fade. This also prevents frizz and dryness for hair that’s smoother, shinier and more vibrant.
- TRUE TONE Purple Pigments: Performance-driven pigments added to our Drench Shampoo base means toning results without damage. Plus, by offering three intensity levels, our purple toning shampoos take custom color care to another level.
What TRUE TONE Purple Toning Shampoos don't have:
- Sulfates: Sulfates can be harsh on hair, stripping natural oils and causing color to fade. Our sulfate-free formula gently cleanses, leaving hair soft and color vibrant.
- Sodium Chloride: Sodium chloride (salt) can be abrasive and dehydrating, especially to color-treated or processed hair. By removing sodium chloride, True Tone Blue Toning Shampoos can cleanse without drying or damaging hair.
- Animal-tested or Animal-derived Ingredients: True Tone Purple Toning Shampoos are vegan and cruelty-free. Virgo de Novo Professional Hair Care only uses ethically-sourced ingredients and never those that are tested on animals.
Ingredients:
Water (Aqua), Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Betaine, Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, Hydrolyzed Lemon Protein, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Olea Europaea (Olive) Fruit Oil, Glycerin, Glycol Stearate, Glycereth-7 Caprylate/Caprate, Sodium Cocoyl Isethionate, PEG-150 Distearate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Amodimethicone, C11-15 Alketh-7, Laureth-9, Trideceth-12, Citric Acid, PEG-150 Pentaeythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Ext. Violet 2 (CI 60730), Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum).
The Extra Dark Purple Toning Shampoo also includes Ext. Blue (CI 42090).