Made by a professional for professionals, Virgo de Novo shampoos provide a next-level cleanse, developed to refresh hair and scalp without compromising your natural moisture - or your beautiful color.
All of our shampoos are not only free of sulfates and sodium chloride – two common ingredients that can strip hair of both color and moisture. We also formulate our gentle hair cleansing shampoos with hair healthy ingredients like plant-based proteins and antioxidant-rich oils that fortify hair, improve elasticity, and enhance shine as they clean.
However, the color-loving key to Virgo de Novo shampoos lies in our pH levels of 4.6-5.0, which ensure that the hair cuticle remains closed, preserving color, reducing frizz, and locking in that essential hydration our incredible formulas just infused. And our fabulous scents don’t hurt either…