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When it comes to PURPLE TONING, one shade does not fit all. Virgo do Novo has literally reinvented purple hair toning shampoos, toning masques and even toning styling products. How? By offering multiple shades of purple toning designed to make brassy yellow tones disappear every time you use them. And with Virgo de Novo, you can tone without fear - our purple toning shampoos, conditioners and stylers will not dry out your hair - period.