Purify Detox Shampoo

Forget what you might think you know about detox shampoos - this is not your typical clarifying shampoo formula.

Yes, Purify Detoxifying Shampoo absorbs oil, dirt, and impurities from the scalp and hair, attracting and removing product residue, buildup and flakes with natural charcoal - quite literally clearing the way for clean, balanced hair and scalp.

However, it offers all this cleansing and detox action uber gently to preserve hair's moisture and color integrity. In fact, with no harsh surfactants and a pH of 5.0-5.5, the steam-activated charcoal powder in Purify Detoxifying Shampoo is safe for color-treated and keratin-treated hair.

Not only does our unique approach leave hair light, luminous and full of body and bounce, it just might redefine the best detoxifying shampoo in the process.

What Purify Detoxifying Shampoo has:

• Charcoal Powder: This 100% natural, vegetable-based steam-activated charcoal absorbs toxins, impurities and other unwanted substances from the scalp, promoting better circulation and hair growth.
• Low pH: The 5.0-5.5 pH level of this formula helps maintain hair’s natural acidity, which is essential for keeping the cuticle sealed and reducing color fade. This also prevents frizz and dryness for hair that’s smoother, shinier and more vibrant.

What Purify Detoxifying Shampoo doesn't have:

• Sulfates: Sulfates can be harsh on hair, stripping natural oils and causing color to fade. Our sulfate-free shampoo formulas cleanse throroughly yet gently, leaving hair soft and color vibrant.
• Sodium Chloride: Sodium chloride (salt) can be abrasive and dehydrating, especially to color-treated or processed hair. By removing sodium chloride, Purify Detoxifying Shampoo is an ideal color-safe shampoo to provide a deep cleanse that won’t damage hair.
• Animal-tested or Animal-derived Ingredients: Purify Detoxifying Shampoo is a cruelty-free and vegan shampoo formula. Virgo de Novo Professional Hair Care only uses ethically-sourced ingredients and never those that are tested on animals.

Ingredients:

Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Oleoyl Taurate, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Trimethylsiloxyamodimethicone (and) C11-15 Alketh-7, Fragrance, PEG-150 Pentaerythrityl Tetrastearate, Glycol Distearate, Polyquaternium-10, Laureth-4, Charcoal Powder, PEG-6 Caprylic/Capric Glycerides, Citric Acid, Disuccinate, Sodium Benzoate, Tetrasodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, , Fragrance (Parfum).

Remove what shouldn't be there and keep what should to reveal virgin-hair clean.

• Saturate hair with water.
• Apply Purify Detoxifying Shampoo. Distribute throughout hair, adding more product as needed.
• Work into lather, focusing on scalp and areas of buildup.
• Rinse thoroughly. Repeat if desired.

Follow with your choice of conditioner: Drench Moisturizing Conditioner, Swell Volumizing Conditioner, or Revive Hair Masque for extra love.

Professional hair care tip: Wait at least two weeks after coloring or processing hair before use. While Purify Detoxifying Shampoo is gentle, hair doesn't need detox with every shampoo. For oily hair, use every third shampoo; for other hair types, use every 5+ shampoos or as needed.

Purify Detoxifying Shampoo is not just a treat for your tresses - it’s a treat for your senses as well. Our signature Mineral Musk fragrance is sophisticated yet clean, combining sweet, green, floral and marine elements that will delight you with every shampoo.

Blooming notes: RICE FLOWER, FRANKINCENSE, NEROLI, OZONE, OSMANTHUS, HELIOTROPE

Lingering notes: MINERAL MUSK, AMBER, VANILLA, VETIVER, COCONUT, CASSIS

Is Purify Detoxifying Shampoo suitable for all hair types?

Yes, Purify Detoxifying Shampoo is formulated for all hair types because most hair can benefit from periodic detox. Its gentle clarifying formula is particularly beneficial for those with oilier hair and flaky scalp, or hair with product buildup.

Can I use this shampoo for color-treated hair?

Absolutely! Like all Virgo de Novo professional hair care products, Purify Detoxifying Shampoo was created with color-treated hair firmly in mind. Its gentle clarifying shampoo formula actually helps preserve color as it rids hair of product buildup, flakes and impurities.

How often should I use dPurify Detox Shampoo?

While Purify Detoxifying Shampoo is gentle, hair doesn't need clarifying with every shampoo. For oily hair, use every other shampoo; for other hair types, use every 3+ shampoos or as needed based on buildup. Follow with your choice of Virgo de Novo conditioner or masque to maximize softness, heat protection and manageability.

Why is it important that a detox shampoo is sulfate-free and sodium-chloride-free?

Sulfates and sodium chloride (salt) can be harsh and dehydrating to hair, stripping away essential moisture and leading to dryness and damage. Purify Detoxifying Shampoo is free from these ingredients, ensuring a deep yet gentle cleanse that balances and resets hair and scalp as it preserves color longevity.

Is Charcoal Powder safe for color-treated hair? What does it do in Purify Shampoo?

Yes, Purify Detox Shampoo is safe for color treated hair. It is best to wait at least two week after coloring to use any detoxifying shampoo since just-colored hair will not need buildup removal so quickly.

How does the pH level of Purify Detoxifying Shampoo benefit my hair?

The low 5.0-5.5 pH of this gentle deep cleansing shampoo helps to keep the hair cuticle sealed, which in turn preserves moisture, reduces frizz, and helps protect hair color.

Do detoxifying or clarifying shampoos "strip" hair?

While some clarifying or detox shampoos contain harsh ingredients that remove hair's natural moisture along with buildup, Purify Detoxifying Shampoo uses the gentle cleansing action of natural charcoal powder to safely absorb impurities yet leave hair's moisture and color safe and protected.

Is this a cruelty-free and vegan shampoo?

Yes, Purify Detoxifying Shampoo is both vegan and cruelty-free. It contains no animal-derived ingredients, and, like all Virgo de Novo professional hair care products, it is never tested on animals.