Stylist POV: Blue Toning Shampoo
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Time to read 5 min
Brondes, brunettes and their stylists alike know all too well how easily these hair colors can turn orange. The struggle with brass is real! The rich cool tones we love so much when we leave the salon can slowly – or sometimes quickly – give way to unwanted warm coppery or orange hues that make us see red. So what’s an icy bronde or ashy brunette to do?
Pro stylists – like Virgo de Novo founder Diana Bernard – also know that the key to maintaining brown and bronde hair’s “cool factor” lies in regular use of blue toning shampoo between salon visits. Not just any blue shampoo, but one that works without drying out your hair. Actually, let’s make that three. That’s right – Virgo de Novo’s True Tone Blue Toning Shampoo range comes in three intensity levels, giving you the power to customize tone correction for the particular needs of your hair color. Plus, these professional hair care formulas are moisturizing, sulfate-free and pH-balanced to neutralize brassy orange tones without dehydrating or damaging hair in the process. It’s no wonder stylists rely on Virgo de Novo for the best blue toning shampoo results for their clients.
Read on as we answer – from a stylist’s point of view – the most pressing questions brondes and brunettes have about blue toning shampoo.
What You'll Learn about Blue Toning Shampoo
Why Do I Need a Blue Toning Shampoo?
When brondes and brunettes lighten their hair, it often pulls orange, copper and warm brassy tones that were not part of their hair color dreams. In the salon, stylists know that the way to counteract unwanted orange tones is with a blue toner. After all, orange is opposite blue on the color wheel, so the two hues neutralize each other. However, with exposure to sun, water, heat, pollutants and just the passage of time, that salon-fresh toner begins to wear off, exposing orange brassy tones underneath.
A blue toning shampoo is a must-have for brunettes and brondes to protect and prolong cool tones while mitigating orange-y hues between colorings. However, the wrong blue shampoo can do more harm than good if, for example, they contain drying elements like sulfates or have too high a pH level that roughens and damages the hair cuticle.
Instead, opt for healthy blue toning shampoos like Virgo de Novo’s True Tone Blue Toning Shampoos . Not only are our blue shampoos sulfate-free and pH balanced between 4.6 and 5 to seal and secure the hair cuticle, but that also contain emollients, botanicals and nutrients that moisturize and combat dryness in the hair as they clean. And because it is our founder’s toning mantra that one shade does not fit all, Virgo de Novo offers three levels of blue toning shampoos to ensure the right results for different color toning needs.
"Let your orange tones be your guide when choosing a blue toning shampoo."
How Do I Choose the Right Blue Shampoo for Me?
Since you have already learned the importance of choosing a healthy blue toning shampoo that won’t dry out hair – namely, Virgo de Novo True Tone Blue Toning Shampoos – the next decision is which intensity level to choose: Blue Toning, Dark Blue Toning or Extra Dark Blue Toning. As detailed below, the answer lies in the color and tone of your hair or highlights:
Blue Toning Shampoo
Virgo de Novo’s True Tone Blue Toning Shampoo is best for light brondes and brunettes exhibiting mild orange hues or just want a little tone refresh. This is also the right blue shampoo to use preventatively between salon visits to maintain cool tones between colorings.
Dark Blue Toning Shampoo
For a stronger level of blue toning, True Tone Dark Blue Toning Shampoo is one step higher in pigment load. This moisturizing blue shampoo is ideal to neutralize deeper orange tones in light to medium bronde and brunette hair.
Extra Dark Blue Toning Shampoo
Virgo de Novo’s strongest blue toning shampoo, True Tone Extra Dark Blue Toning Shampoo is formulated with maximum blue pigment to counteract intense orange or copper tones in medium to dark brondes and brunettes. These powerful toning results are also ideal for stubborn brassiness and deep color correction.
How Should I Use Blue Toning Shampoo?
Once you’ve chosen the right blue shampoo for your hair toning needs, be sure to use it correctly to get the non-drying salon-worthy toning results you want. As you’ll see below, it’s simple, and simply rewarding – you’ll see blue toning results with just one use:
Blue Shampoo How To:
- Saturate hair with water.
- Apply your selected blue toning shampoo.
- Distribute throughout your hair, adding more product as needed.
- Work into lather, massaging into roots, ends and highlights.
- Allow to sit for about 1 minute – up to 3 minutes for more intense results – then rinse thoroughly.
To maintain cool tones, it is recommended to use blue toning shampoo every third wash, or when you see orange tones appear. Follow with a moisturizing conditioner like Drench Moisturizing Conditioner , or Revive Hair Masque for deeper conditioning. You can also follow with True Tone Blue Toning Hair Masque to intensify both toning and conditioning effects simultaneously.
Tips from Stylists:
- If you notice buildup or excess styling products in your hair, prewash with Purify Detox Shampoo to allow blue toning shampoo to work most effectively.
- You can wear gloves to avoid any temporary coloring of hands and nails, but a quick wash with soap and water will remove any color from skin.
- Sulfate-free shampoos generally produce less suds. For more lather, add more water once the product is in your hair and massage through again.
- A leave-in conditioner or treatment can help preserve and prolong the effects of blue toning shampoos, as well as hair color in general, by providing a built-in layer of protection and shine.
Virgo de Novo: the Blue Toning Shampoo Stylists Love
It's no surprise that stylists count on Virgo de Novo for the best in blue toning shampoo performance. Our blue toning shampoos act as “cleanse-and-color” multitaskers that not only rid hair of dirt and impurities, but also restore moisture, deposit weightless blue toning pigments, and smooth the cuticle to leave hair clean, soft, smooth and brass-free. Sulfate-free and pH-perfect for color treated hair, True Tone blue shampoos preserve and prolong cool tones and color without drying or damaging hair. Plus, they do it in three intensity levels to give you the options you need to fit your unique toning needs and visibly neutralize unwanted brassy orange tones with every use. Music to every stylist’s – and every bronde or brunette client’s – ears!
