strands of healthy virgin hair in different colors

What Is Virgin Hair?

Written by: Michelle Toma Olson

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Published on

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Time to read 5 min

Many people know the term “virgin hair” – after all, we built a whole brand around the concept! So what exactly is virgin hair and just why is it so prized? Known for natural beauty and optimal strength, virgin hair, or hair that is in its original unprocessed state, sets the standard in healthy hair. Of course, once treated, it is no longer virgin hair, unless you want to completely grow new hair at about a half an inch per month and not process it again! Unlikely, we know! So how can we get the desirable qualities of virgin hair without sacrificing our salon dreams?


Learning about the properties of virgin hair can help us understand what makes it so optimal in terms of shine, body and elasticity. Similarly, understanding the effects that chemical treatments can have on hair sheds light on how these treatments, if not done properly or cared for after the fact, can damage hair. Indeed, comparing virgin hair with chemically treated or damaged hair is what helps guide our formulation efforts at Virgo de Novo to create professional hair care products that aim to return hair to its healthiest “virgin” state. As the name says, “like virgin again”!

Virgin Hair: The Untreated Inspiration Behind Virgo de Novo

Virgin hair refers to hair in its unaltered form, untouched by chemical processes, treatments, or coloring. This inspired us at Virgo De Novo to create professional hair care products that help restore processed or even damaged hair as closely as possible to its silky, strong, shiny virgin state. Virgin hair is the ultimate standard for regaining healthier, stronger hair after the weakening and potential damaging effects that can come from chemical treatments.

thick hair extensions in various colors

The Definition of Virgin Hair

When people ask, “What does virgin hair mean?” the answer is fairly simple—virgin hair is hair in its natural state, exactly as originally grown from the scalp. This means hair that has never been colored, bleached, permed, or exposed to chemical treatments. This purity makes virgin hair highly desirable for its healthy look and feel. As such, it often used for extensions, as virgin human hair retains its natural strength and shine.


Of course, as ideal as virgin hair is, many of us aren’t happy with our natural hair in some way. Maybe you covet curls, but your hair is stick straight. Perhaps you’re a blonde who has always wanted to be a redhead, or a brunette looking to camouflage multiplying greys. The good news is that with modern professional hair care, the sky is pretty much the limit in terms of achieving our desired look. But the chemical processing it requires must be done properly to avoid damaging the hair, and even then, hair is still altered by perms, dyes, weaves, and the like. 

little boy with strawberry blond hair and blue eyes smiling

How Chemical Treatments Affect Hair

Chemical hair processing works by various means, but at the most basic level, it opens the hair cuticle, breaking existing chemical bonds that give the hair its natural color, curl and texture, and replacing them with new ones. Because chemical hair treatments involve substances that alter the hair's natural structure, they can dehydrate and even damage the hair when its cuticle is opened.


Popular hair treatments include coloring, bleaching, perming, and chemical straightening. While a skilled stylist will take care and use quality products when performing these services, chemical hair treatments still have the potential for hair damage, especially in the case of overuse. Frequent exposure to these processes can strip hair of its natural moisture, resulting in dryness and long-term damage. Over time, these changes can weaken the hair, making it more prone to breakage and dullness.

a close up of hair being colored in a salon

Can Virgin Hair Be Restored?

While the only way to restore truly virgin hair is to regrow it and not process it again (thanks, but no thanks!), proper care before and after processing can have a tremendous impact on hair health and get us much closer to the level of strength, beauty and resilience of virgin hair.


When it comes to chemical damage to hair, an ounce of prevention can be worth a pound of cure. For example, your stylist might use professional chemical shieldsbonds or protectants on the hair prior to treatments at the salon. However, the most effective way to protect and strengthen hair, maintain the results of salon treatments, and keep hair in its healthiest condition is with a regular healthy hair care routine. Enter Virgo de Novo!

a split image of smooth, shiny lighter brown hair on the left and darker brown on the right

"My inspiration is returning even damaged hair to the shine, softness and strength of virgin hair."

Diana Bernard, Virgo de Novo founder + formulator

a split image of the back of blonde woman

How to Make Your Hair (Almost) New Again

At Virgo De Novo, our mission is to help you rediscover your healthiest hair. Our products include restorative shampoos, conditioners, treatments and styling products that address not only cosmetic issues like brassy hair (see our unparalleled blue and purple toning shampoos and masques), but also the damage that heat styling, hair color and other chemical treatments can cause. Each of our professional hair care products has been specially formulated to rejuvenate hair and bring back its natural beauty, strength, shine and resilience.


Virgo De Novo prioritizes high-quality ingredients that promote long-term hair health over quick cosmetic fixes. Natural oils, proteins, and botanicals nourish hair deeply, helping to replenish softness, strength, and shine without harsh effects or ingredients. By infusing nutrients and hydration back into the hair, our formulas visibly improve hair’s condition and appearance. Regular use can even help to restore damaged hair and leave it better equipped to sustain chemical treatments in the future. With a Virgo de Novo healthy hair care regimen, your hair will start to look and feel healthier from the first use and only continue to improve over time.

VIRGO DE NOVO PICKS FOR HAIR RENEWAL

Healthy Hair Doesn’t Have to Be Virgin Hair

While virgin hair is typically a one-time occurrence for most of us, investing in our hair health with professional hair care products can get us pretty close! Achieving virgin-like hair involves regularly caring for hair, especially before and after chemical treatments, with nourishing products that keep hair strong, restore hydration, and protect from damage. Repairing damaged hair requires time, patience, and of course the best hair care products like ours to restore moisture, reinforce the cuticle and rebuild strength. Although fully reversing chemical damage may not be possible, consistency will help regain and maintain your hair’s strength, vibrancy and natural-looking beauty – and it might even be mistaken for virgin hair!