Gentle Cleansing.

All of our cleansing products are sulfate-free & vegan which means your hair color is being protected while being cleansed and conditioned & cruelty free.

If your are looking for moisture, Drench Moisturizing is the shampoo for you. For volume seekers, Swell Volumizing is the answer.

Looking for a reset? Our Purify Detox Shampoo will do the trick.

And then we have our unmatched toning shampoos. Find the toning shampoo that meets your needs.

Our shampoos are sulfate-free to protect your hair color.

Our shampoos are vegan because sustainability is important to us.

All of our products are cruelty free because we love animals.

Our shampoos are sulfate-free to protect your hair color.

Our shampoos are vegan because sustainability is important to us.

All of our products are cruelty free because we love animals.

Cleansing Products

Drench Moisturizing Shampoo

Drench Moisturizing Shampoo
from $7.00
from $7.00
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Swell Volumizing Shampoo

Swell Volumizing Shampoo
from $7.00
from $7.00
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Purify Detox Shampoo w/ Charcoal

Purify Detox Shampoo w/ Charcoal
from $7.00
from $7.00
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True Tone Purple Toning Shampoo

True Tone Purple Toning Shampoo
from $8.00
from $8.00
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True Tone Dark Purple Toning Shampoo

True Tone Dark Purple Toning Shampoo
from $8.00
from $8.00
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True Tone Extra Dark Purple Toning Shampoo

True Tone Extra Dark Purple Toning Shampoo
from $8.00
from $8.00
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True Tone Blue Toning Shampoo

True Tone Blue Toning Shampoo
from $8.00
from $8.00
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True Tone Dark Blue Toning Shampoo

True Tone Dark Blue Toning Shampoo
from $8.00
from $8.00
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True Tone Extra Dark Blue Toning Shampoo

True Tone Extra Dark Blue Toning Shampoo
from $8.00
from $8.00
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Condition, Condition, Condition

Lock in the Moisture

Drench Moisturizing Condtioner

shop drench

Light Conditioning

Swell Volumizing Conditioner

Shop Swell

Our Miracle

Revive Hair Masque

SHOP Revive

Don't forget the Leave-Ins

Say hello to effortlessly gorgeous hair with our revolutionary leave-in conditioner products. Experience the ultimate blend of nourishment, convenience, and beauty.

Available as a cream, oil, and a spray, choose the leave-in conditioner that fits your approach to haircare.

Shop Leave-In Conditioners