Swell Volumizing Shampoo

Why will Swell Volumizing Shampoo top your list for best volumizing shampoo with just one use?

Thanks to its pH of 5.0-5.4 and high antioxidant content, Swell Volumizing Shampoo provides a color-protecting and hydrating light cleanse that adds noticeable bounce, body and fullness to even fine hair.

Our weightless vegan formula is also free of sulfates and sodium chloride, making it optimal for color-treated hair and hair extensions in need of a volume boost.

Plus, this professional volumizing shampoo is rich in panthenol and protein to restore resilience, boost shine and strengthen the hair shaft as it cleanses.

What Swell Volumizing Shampoo doesn't have:

• Sulfates: Sulfates can be harsh on hair, stripping natural oils and causing color to fade. Our sulfate-free shampoo formulas cleanse gently yet thoroughly, leaving hair soft and color vibrant.
• Sodium Chloride: Sodium chloride (salt) can be abrasive and dehydrating, especially to color-treated or processed hair. By removing sodium chloride, Swell Volumizing Shampoo is an ideal color-safe shampoo that provides a gentle cleanse without damaging hair.
• Animal-tested or Animal-derived Ingredients: Swell Volumizing Shampoo is a cruelty-free and vegan shampoo formula. Virgo de Novo Professional Hair Care only uses ethically-sourced ingredients and never those that are tested on animals.

Gently wash away impurities from your hair as you wash in body, shine and volume.

• Saturate hair with water.
• Apply Swell Volumizing Shampoo. Distribute throughout hair, adding more product as needed.
• Work into lather, massaging from the scalp all the way down to the ends.
• Rinse thoroughly. Repeat if desired.

For optimal bodifying results, follow with Swell Volumizing Conditioner.

Professional hair care tip: Sulfate-free shampoos generally produce less suds and lather than products that contain sulfates. For more lather, add more water once the product is in your hair and massage through hair again.

Swell Moisturizing Shampoo is paradise for your senses as well as your hair. Our signature Heaven's Trail fragrance is seductive yet fresh, combining floral, warm and citrus accords in perfect harmony to enchant you with each shampoo.

Blooming notes: YLANG YLANG, TUBEROSE, WHITE MUSK, PINK PEONY, JASMINE, AMARYLLIS, PEONY

Lingering notes: VANILLA, HONEYSUCKLE, ALMOND BLOSSOM, MIMOSA, AMBRETTE, CLEMENTINE

Is Swell Volumizing Shampoo suitable for all hair types

Yes, Swell Volumizing Shampoo works for all hair types in need of volume, including color-treated, processed, and delicate hair. Its volumizing and light cleansing properties are especially well suited finer, thinner hair textures.

Can I use this shampoo for color-treated hair

Absolutely! Like all Virgo de Novo professional hair care products, Swell Volumizing Shampoo was created with color-treated hair firmly in mind. Its light cleansing formula helps preserve color with weightless hydration, helping to prevent fading as it enhances body and shine.

How often should I use this volumizing shampoo?

You can use Swell Volumizing Shampoo every time you wash your hair. It can be followed with Swell Volumizing Conditioner for best volumizing results, or by Dew Light Leave-In Conditioner for added smoothness and frizz control without weight.

Why is it important that a volumizing shampoo is sulfate-free and sodium-chloride-free?

Sulfates and sodium chloride (salt) can be harsh and dehydrating to hair, stripping away essential moisture and leading to dryness and damage. Swell Volumizing Shampoo is free from these ingredients, ensuring a light and gentle cleanse that helps restore and preserve hydration and color vibrancy.

Are Olive and Raspberry Seed Oils good for even thin or fine hair?

Olive and Raspberry Seed Oils are super nourishing and strengthening yet light enough for even fine and delicate hair. They also help improve scalp circulation, which in turn can reduce hair fall and promote regrowth, while their antioxidant content protects from sun and environmental damage.

How does the pH level of Swell Volumizing Shampoo benefit my hair?

The low 5.0-5.4 pH of this gentle volumizing shampoo helps to keep the hair cuticle sealed, which in turn maintains moisture, eases frizz, and protects the longevity of hair color.

Can this shampoo help with flat yet flyaway hair?

Yes, the unique formula and low pH level of this volumizing shampoo help to plump the hair strand with weightless moisture as well as smoothing the cuticle. This not only gives hair a more voluminous feel, but also helps reduce frizz and flyaways.

Is this a cruelty-free and vegan shampoo?

Yes, Swell Volumizing Shampoo is both vegan and cruelty-free. It contains no animal-derived ingredients, and, like all Virgo de Novo professional hair care products, it is never tested on animals.