Healthy Hair Rediscovered

color loving haircare + styling products

for moisture + volume + tone

created by a professional, for professionals

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Toning Reinvented

pick your perfect purple or best blue

shampoos + masques + styling

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What Your Hair Thirsts For

touchable softness, zero weight

shampoos + conditioners + treatments

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Live Larger

strengthen as you volumize

shampoo + conditioner + styling

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Virgo de Novo professional haircare products are created by a professional stylist and colorist who understands the toll that consistent coloring and processing can take on hair. Our range of cruelty-free color-loving haircare and styling products is formulated to restore hair to its original virgin state - soft, smooth, shiny and strong with body and bounce for days. It’s your hair how it was meant to be. 

Blue+Purple Toning Collection

Unwanted yellow or orange tones giving you the blues? Our blue and purple TONING shampoos, masques and styling products instantly banish brass and restore icy coolness.

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Moisturizing Collection

Hair looking lackluster, dull and dehydrated? Our MOISTURIZING shampoos, conditioners and treatments weightlessly quench as they put the luster back where it belongs.

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Volumizing Collection

Limp tresses getting you down? Choose from our fortifying and visibly VOLUMIZING shampoos, conditioners and styling products to lift your roots as well as your spirits.

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START WITH A CLEAN FOUNDATION

sulfate-free

color-loving

incredible smelling

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Do double duty with our gentle cleansing, pH optimized, sulfate-free shampoos that not only leave hair clean, fresh and residue free, but also boost moisture, add volume and provide hair toning results at the same time.

Say hello to the best hair conditioners your hair could ask for. Our hair conditioning products weightlessly enhance manageability, volume and shine, whether rinse-out, deep, toning masque, or leave in conditioner formulas.

Sometimes hair needs the TLC to stay awhile. More than leave-in conditioners, our detangler spray and oil treatments for hair instantly seal, protect and gloss your strands all day without weighing down a single one.

Hair care shouldn't stop at styling. Our healthy hair styling range provides the styling control, volume, shine and texturizing results you want without the damage, dryness, stickiness or residue you don’t.

REDISCOVER HEALTHY HAIR

with Virgo de Novo professional hair care