We are different

(In a good way)

When we created our True Tone lineup of purple and blue toning shampoos we had a single mission:

Eliminate unwanted yellow and orange tones WITHOUT drying out your hair.

Our mission led us to the creation of 3 purple toning shampoos, 3 blue toning shampoos, 2 purple toning masques, and 2 blue toning masques.

Our toning shampoos come in three varying strength levels to cater to the diverse spectrum of yellow and orange tones.

In addition to offering different levels for toning, our products tone faster and require less time on the hair shaft, resulting in noticeably less drying.

Purple Shampoo bottle - 8 oz size
True Tone Purple Toning Shampoo
True Tone Purple Toning Shampoo
True Tone Purple Toning Shampoo
Purple Shampoo bottle - 32 oz size
Purple Shampoo bottle - 2 oz size

True Tone Purple Toning Shampoo

$24.00
$24.00
Sold Out

Size: 8 oz

Cool Tones. Beautiful Bright Blondes. 

Banishes those yellow tones that occur in-between salon visits.

Works instantly for immediate toning.

Tone at home to maintain that "just left the salon" color tone.

If styling products are in the hair, we recommend using a non-pigmented shampoo to remove they styling products. This allows the pigment/toning shampoo to deliver the maximum impact.

On white/platinum hair, will create silver/lavender tones.

Helps to minimize the new re-growth demarcation line that occurs between salon appointments.

Toning lasts approximately 3-5 shampoo cycles.

Wet hair thoroughly.

Apply True Tone Purple Toning Shampoo where toning is desired.

Work into hair to evenly distribute the product.

Rinse well.

Olive Oil

  • Rich in monounsaturated fatty acids, Vitamins E and A and antioxidants. Olive Oil, a natural moisturizer, adds moisture, deep conditions, improves shine/strength while moisturizing the scalp to reduce flaking and dandruff. The fatty acids of olive oil will coat your hair shaft keeping it healthy and protected. Tames frizz and flyaway hairs. It’s a great antioxidant.

Sweet Almond Oil

  • Rich in Vitamins E, D, B1,B2, B6 and A, and important nutrients including polyunsaturated and mono fatty acids, all which help to grow strong, healthy hair. Has wonderful nourishing and smoothing benefits to hair cuticles, and makes hair shinier. Great conditioner-moisturizer for all types of hair and repairs dry hair. Sealant and hair protector. Penetrates hair shaft and moisturizes.

Kale Protein Blend

  • Kale Protein Blend combines the power of kale, carrot, and lemon into one nutrient rich formula designed to condition and moisturize while fighting the signs of aging and sun damage. Kale Protein Blend is the perfect addition to promote moisturization, nourishment, film-forming barrier function, and overall hair health.

Cleanse and Condition

Cleanse

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Rinse-Outs

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Leave-Ins

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Tone and condition at the same time.

With our toning masque products, you can condition your hair while toning. Or, you can tone your hair while conditioning. Either way you win!

Choose between purple, dark purple, blue, and dark blue.