Purple Shampoo

Cool Tones. Brighten Blondes. Banish Yellow Tones.

Works instantly for immediate toning.

Tone at home to maintain that "just left the salon" color tone.

Helps to minimize the new re-growth demarcation line that occurs between salon appointments. Toning lasts approximately 3-5 shampoo cycles.

If styling products are in hair, it is recommended to shampoo before using True Tone shampoos to remove styling products. This allows the pigment/toning to provide maximum toning.

On white/platinum hair, will create silver/lavender tones.

Free of sulfates, sodium chloride, and parabens.

See the product in action with this great Instagram reel by @blownawayby_kimberly

Available sizes: 2 oz, 8 oz, 32 oz.

From $6.00
In stock

Wet hair thoroughly. Apply True Tone Purple Shampoo where toning is desired. Work into hair to evenly distribute the product. Rinse well.

Follow with Drench Conditioner or Revive Hair Masque, or for additional toning, use Purple Hair Masque or Dark Purple Hair Masque.

  • If more toning is needed, follow with True Tone Purple Hair Masque or Dark Purple Hair Masque or use one of our darker True Tone shampoos.
  • To decrease toning effect, mix Drench Moisturizing Shampoo and True Tone Purple Shampoo in your hands before applying.
  • Drench Moisturizing Shampoo is the recommended diluting shampoo because it is the base formula for all of our True Tone shampoo products.
Ingredient nameIngredient Description
Olive OilRich in monounsaturated fatty acids, Vitamins E and A and antioxidants. Olive Oil, a natural moisturizer, adds moisture, deep conditions, improves shine/strength while moisturizing the scalp to reduce flaking and dandruff. The fatty acids of olive oil will coat your hair shaft keeping it healthy and protected. Tames frizz and flyaway hairs. It’s a great antioxidant.
Sweet Almond OilRich in Vitamins E, D, B1,B2, B6 and A, and important nutrients including polyunsaturated and mono fatty acids, all which help to grow strong, healthy hair. Has wonderful nourishing and smoothing benefits to hair cuticles, and makes hair shinier. Great conditioner-moisturizer for all types of hair and repairs dry hair. Sealant and hair protector. Penetrates hair shaft and moisturizes.
KeratinSmooths down the cells that constitute the hair strands and is absorbed by the hair cuticle to result in hair that is glossier and fuller. Also embeds itself into hair giving it the strength and vibrancy needed to withstand the use of heat or chemicals that tend to be harmful to hair.
CollagenCollagen is an amino acid and hair follicle cells use amino acids to produce keratin protein which promote hair growth, strength and elasticity. Collagen helps strengthen hair, improve elasticity, hydrates and improves overall quality of hair.
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