Purple Toning Hair Masque

Most toning hair masks are more about toning than "masking." Not ours...

TRUE TONE Purple Toning Hair Masque formulas use our incomparable Revive Hair Masque as their base, including all of the transformative hair conditioning power it comes with.

Our powerful blend of hair-loving oils, botanicals and proteins combine with high-performance purple pigment to tone and condition hair in equal measure.

After visibly neutralizing unwanted brassy yellow tones, the purple hair mask formula's color-perfect pH of 3.0-3.4 seals the cuticle to preserve both hair health and hue.

And that's not all. Just like our revolutionary TRUE TONE Purple Toning Shampoos, our purple toning masks come in two shade levels, allowing you to choose the intensity that is right for your hair color.

What TRUE TONE Purple Toning Hair Masques have:

• Kale, Carrot and Lemon Proteins: This powerful complex of plant proteins nourishes and moisturizes hair, strengthening its natural barrier function and fortifying hair to reduce breakage and improve elasticity and hair health.
• Sweet Almond Oil: Rich in Vitamins E, D, B1,B2, B6 and A, and fatty acids, this moisturizing oil nourishes and penetrates the hair shaft as it smoothes and seals the cuticle. Lightweight enough for any hair type yet powerful enough to repair and protect even damaged hair, leaving it softer, smoother and shinier.
• Apricot Kernel Oil: Easily absorbed and rich in emollients antioxidants, this lightweight oil increases the moisture content and elasticity of the hair and reinforces the cuticle to seal it in. Hair is left softer, shinier and more pliable.
• Apple, Pomegranate, and Raspberry Extracts: An antioxidant-rich super tonic, these extracts combine to improve overall hair and scalp health, helping to fortify follicles as they promote circulation and scavenge free radicals.
• Low pH: The 3.0-3.4 pH level of this formula helps maintain hair’s natural acidity, which is essential for keeping the cuticle sealed and reducing color fade. This also prevents frizz and dryness for hair that’s smoother, shinier and more vibrant.
• TRUE TONE Purple Pigments: Performance-driven pigments added to our Revive Hair Masque base means toning results with deep conditioning. Plus, by offering three intensity levels, our purple toning shampoos take caring for your color to another level.

What TRUE TONE Purple Toning Hair Masques don’t have:

• Isopropyl Alcohol: Typically used as a solvent, this short-chain alcohol dries quickly and can in turn dehydrate hair. Our formulas opt for fatty alcohols, which allow ingredients to penetrate the follicle without decreasing moisture content.
• DMDM hydantoin and Imidazolidinyl Urea: These formaldehyde-releasing preservatives commonly found in personal care products can actually cause irregularities in the cuticle that can weaken hair, especially when subjected to heat such as from a blow dryer.
• Animal-tested or Animal-derived Ingredients: TRUE TONE Blue Toning Hair Masques are vegan and cruelty-free. Virgo de Novo Professional Hair Care only uses ethically-sourced ingredients and never those that are tested on animals.

Water (Aqua), Glycerin, Behentrimonium Cloride, Dimethicone, Cyclomethicone, Cetyl Alcohol, Isopropyl Palmitate, Methyl Gluceth-20, Keratin Amino Acids, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Armeniaca (Apricot) Kernal Oil, Hydrolyzed Collagen, Ascorbic Acid, Retinyl Palmitate, Tocopheryl Acetate, Punica Granatum (Pomegranate) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Ext. Violet 2 (CI60730), Hydroxyethylcellulose, Ethylhexylglycerin, Isopropyl Alcohol, Phenoxyethanol, Citric Acid, Fragrance (Parfum).

Reveal hair with instant icy cool tones, softness and shine in just one use.

• After shampooing, squeeze excess water from hair.
• Apply TRUE TONE Purple Toning Hair Masque generously to hair from root to tips.
• Use hands or comb to distribute, working into areas that require extra toning.
• Leave on 3-5 minutes.
• Rinse thoroughly.
  

TRUE TONE Purple Toning Hair Masques can be used in place of your regular conditioner when toning is needed, with hair toning results lasting up to 3 shampoo cycles.

Purple toning masks will give white and platinum hair a silvery purple hue. Be sure to choose the pigment intensity level that is right for your hair color.

Professional hair care tip: For hair that has both yellow and orange tones, "cocktail" Purple Toning Masque with Blue Toning Hair Masque to neutralize both.

TRUE TONE Purple Toning Masques are not just treats for your tresses - they're treats for your senses as well. Our signature Mineral Musk fragrance is sophisticated yet clean, combining sweet, green, floral and marine elements that delight with every use.

Blooming notes: RICE FLOWER, FRANKINCENSE, NEROLI, OZONE, OSMANTHUS, HELIOTROPE

Lingering notes: MINERAL MUSK, AMBER, VANILLA, VETIVER, COCONUT, CASSIS

What are TRUE TONE Purple Toning Hair Masques?

TRUE TONE Purple Toning Hair Masque is a deep conditioning treatment infused with purple pigments designed to neutralize unwanted yellow and brassy tones in lightened blondes and brunettes. It’s perfect for maintaining a cool, rich tone while keeping your hair soft and hydrated.

Who should use purple toning masks?

TRUE TONE Purple Toning Hair Masques are ideal for neutralizing unwanted yellow tones in lightened hair or highlights. If your hair has brassy orange tones, opt for TRUE TONE Blue Toning Hair Masques.

Which shade of TRUE TONE Purple Toning Hair Masque should I use?

TRUE TONE Purple Toning Hair Masques are available in two shades/intensity levels. The darker the yellow tones in your hair or highlights, the darker the shade of purple conditioner you should choose. Refer to our shade guide for additional guidance.

Can I use this purple toning mask for both treated and untreated hair?

Absolutely! Like all Virgo de Novo professional hair care products, TRUE TONE Purple Toning Hair Masques were formulated to be safe and healthy for color-treated and processed hair. They can also also add a subtle cool tone and boost shine in untreated virgin hair to balance unwanted warm undertones.

How often should I use a purple toning hair mask? How long do the purple toning effects last?

You can use TRUE TONE Purple Toning Hair Masques whenever you notice yellow tones and brassiness in your hair color as well as to maintain cool tones between colorings. The toning effects typically last up to three shampoo cycles, but because of their deep conditioning benefits, you can safely use our toning masques every shampoo.

How long should I leave TRUE TONE Purple Toning Hair Masque on my hair?

Typically, 3-5 minutes is ideal to see and feel the toning and conditioning benefits of our purple toning masks. For more intense results and depending on the porosity of your hair, you can leave on up to 10 minutes. Always start with less time to determine how your hair responds to the toning pigments before proceeding to longer durations.

Can I use a purple toning conditioner after a purple toning shampoo?

Yes, you can follow purple toning shampoo with our TRUE TONE Purple Toning Hair Masques to intensify toning results while also deep conditioning, softening and smoothing hair.

Can brunettes use purple conditioner? Should anyone not use purple toning masks?

Both brown and blonde hair that exhibits yellow tones can benefit from purple toning masks. For bronde, brunette, or brown hair with orange undertones, blue toning masks are more effective. Purple toning products can give platinum or white hair a lavender hue. You can always patch test super light or porous hair to be sure you like the results.