Extra Dark Purple Shampoo

Coolest Tones. Ashy Blondes. Banish Dark Yellow - Light Orange Tones.

Works instantly for immediate toning.

Tone at home to maintain that "just left the salon" color tone.

Helps to minimize the new re-growth demarcation line that occurs between salon appointments. Toning lasts approximately 3-5 shampoo cycles.

If styling products are in hair, it is recommended to shampoo before using True Tone shampoos to remove styling products. This allows the pigment/toning to provide maximum toning.

On white/platinum hair, will create dark silver/ashy gray tones and lavender/blue tones.

Free of sulfates, sodium chloride, and parabens.

See the product in action with this great Instagram reel by @_watchmepaint

Available sizes: 2 oz, 8 oz, 32 oz.

From $8.00
In stock

Wear gloves to prevent hand staining. Wet hair thoroughly. Apply True Tone Extra Dark Purple Shampoo where toning is desired. Work into hair to evenly distribute the product. Rinse well.

Follow with Drench Conditioner or Revive Hair Masque, or for additional toning, use Purple Hair Masque or Dark Purple Hair Masque.

Ingredient nameIngredient Description
Olive OilRich in monounsaturated fatty acids, Vitamins E and A and antioxidants. Olive Oil, a natural moisturizer, adds moisture, deep conditions, improves shine/strength while moisturizing the scalp to reduce flaking and dandruff. The fatty acids of olive oil will coat your hair shaft keeping it healthy and protected. Tames frizz and flyaway hairs. It’s a great antioxidant.
Sweet Almond OilRich in Vitamins E, D, B1,B2, B6 and A, and important nutrients including polyunsaturated and mono fatty acids, all which help to grow strong, healthy hair. Has wonderful nourishing and smoothing benefits to hair cuticles, and makes hair shinier. Great conditioner-moisturizer for all types of hair and repairs dry hair. Sealant and hair protector. Penetrates hair shaft and moisturizes.
Kale Protein BlendKale Protein Blend combines the power of kale, carrot, and lemon into one nutrient rich formula designed to condition and moisturize while fighting the signs of aging and sun damage. Kale Protein Blend is the perfect addition to promote moisturization, nourishment, film-forming barrier function, and overall hair health.

    Why Use Virgo de Novo Purple Toning Shampoo?

    Virgo de Novo’s True Tone Shampoos works fast and are sulfate free. Our Vegan formula hydrates, nourishes and moisturizes dry, chemically treated hair. We have 3 levels of Purple Toning Shampoos to choose from depending on what tone of yellow you have. Virgo De Novo Purple Toning Shampoo tones yellow hues tones that occur in lightened color treated and natural blonde hair. The toning affects of the purple shampoo gradually fades over 3-5 shampoos.

    Who Should Use Virgo de Novo Purple Toning Shampoos?

    Purple Toning Shampoos are specifically designed to eliminate yellow tones that occur between salon coloring sessions and also occurs in natural blonde hair. If you have had your hair highlighted or balayaged, yellow tones will emerge 2-6 weeks after you left the salon when the toner starts to fade out. Toners typically gradually fade over about 24 hair washes. While the toner fades, yellow or orange tones will appear. If you have yellow tones, use one of our purple toning shampoos, and if you have orange tones, use one of our blue toning shampoos. Using Purple Shampoos is the key to maintaining those gorgeous tones at home to bring back that beautiful blonde tone created by your salon professional. You will love your brighter blonde tones!

    Why Does Purple work?

    Remember the color wheel when we were growing up? Toning principles are based on the universal color wheel. Colors directly opposite of each other cancel and neutralize each other. If you took yellow paint and painted a yellow line on a piece of white paper, then take purple paint and paint over the yellow, you will see the purple turns the yellow into a neutral cool color. Purple Toning Shampoos work the same way when used on yellow tones in hair. Purple Toning Shampoos work on natural blonde with yellow tones. You see this especially in surfers and swimmers, their hair turns yellow because of salt water, chlorine, working with the sun to naturally lighten their hair and resulting in yellow tones. Purple Toning Shampoos tone those unwanted yellow tones and leaving beautiful blonde tones!

    Why Are There 3 Purple Toning Shampoos to Choose From?

    Since there are various shades of yellow from pale to extra dark yellow, Virgo de Novo created 3 shades of Purple Toning Shampoo to tone the amount of yellow you have. You no longer have to keep a purple shampoo in your hair for 10-20 minutes (which is super drying to your hair) to get the toning you desire, just pick the Virgo de Novo Purple Toning Shampoo for your specific needs.

    Which Virgo De Novo Purple Toning Shampoo Should I Use?

    Deciding which Virgo de Novo Purple Shampoo to use, here is a general guide:

    • If you have pale yellow to yellow tones - use Purple Shampoo
    • If you have yellow to dark yellow tones - use Purple or Dark Purple Shampoo
    • If you have dark yellow to extra dark yellow tones - use Dark Purple or Extra Dark Purple Shampoo
    • If you have extra dark yellow and light orange tones - use Extra Dark Purple Shampoo or Blue Shampoo

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