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Pick Your Perfect Purple Shampoo

Virgo de Novo has changed the rules when it comes to toning shampoos. The old rule was toning at the cost of moisture. The result of the old rules? Dried out, dull hair. 

Virgo de Novo's toning products deliver instant toning without the drying of the hair shaft. We started out by using a moisturizing base formula and then we decided to have different pigment levels so that consumers can use a product that has the right amount of pigment to address their toning needs.

You'll notice the difference right away. Instant toning without drying. Nobody understands toning like Virgo de Novo.




Blue for You? We Know Blue.

Maybe for you, it is brassy orange tones that are ruining your hair color. No worries. Our lineup of blue toning shampoos will remove the orange tones and leave your hair feeling virgin soft.

Choose between Blue, Dark Blue, or Extra Dark Blue to address the unwanted orange tones. Blue is perfect for orange tones, while our Dark Blue is more aggressive and will eliminate dark orange toes. Our Extra Dark Blue will eliminate even the darkest orange tones.

Choose between Blue, Dark Blue, or Extra Dark Blue to address the unwanted orange tones. Blue is perfect for orange tones, while our Dark Blue is more aggressive and will eliminate dark orange toes. Our Extra Dark Blue will eliminate even the darkest orange tones.

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